Taiwanese American Student Association
Taiwanese American Student Association
Taiwanese American Student Association
Directing event marketing, raising over $25k for charity from student donations
Directing event marketing, raising over $25k for charity from student donations
Directing event marketing, raising over $25k for charity from student donations
Roles
Roles
Roles
Graphic Designer
Graphic Designer
Advisor
Advisor
Junior Officer
Junior Officer
Duration
Duration
Duration
Oct '23 - May '25
Oct '23 - May '25
Context
Context
The Taiwanese American Student Association (TASA) at the University of Maryland is a social and cultural student organization dedicated to celebrating Taiwanese culture on campus by developing and maintaining Taiwanese American student life and organizational relations on campus and nationwide. I was selected as a Junior Officer ('23 - '24) before being elected to the executive board ('24 - '25) as the graphic designer, creating yearlong graphics, social media content, and merchandise as well as advising event committees.
The Taiwanese American Student Association (TASA) at the University of Maryland is a social and cultural student organization dedicated to celebrating Taiwanese culture on campus by developing and maintaining Taiwanese American student life and organizational relations on campus and nationwide. I was selected as a Junior Officer ('23 - '24) before being elected to the executive board ('24 - '25) as the graphic designer, creating yearlong graphics, social media content, and merchandise as well as advising event committees.
Charity Events Timeline
Charity Events Timeline
Coffeehouse ('24): Sole Marketer, raised $800.85 for Asian American Youth Leadership Empowerment & Development
Wiffleball ('24): Marketing Head (team of 3), raised $8,544.43 for Asian American Legal Defense & Education Fund
Coffeehouse ('25): Marketing Advisor, raised $939.72 for APIA Scholars
Wiffleball ('25): Marketing + Programming Advisor, raised $15,231.68 for Asian Americans Advancing Justice
Coffeehouse ('24): Sole Marketer, raised $800.85 for Asian American Youth Leadership Empowerment & Development
Wiffleball ('24): Marketing Head (team of 3), raised $8,544.43 for Asian American Legal Defense & Education Fund
Coffeehouse ('25): Marketing Advisor, raised $939.72 for APIA Scholars
Wiffleball ('25): Marketing + Programming Advisor, raised $15,231.68 for Asian Americans Advancing Justice
Scope
Scope
Graphic Design
Merchandise Design
Marketing Strategy
Event Planning
Leadership
Tools
Tools
Adobe Photoshop
Adobe Illustrator
Canva
Adobe Dimension
2024 - 2025
Merchandise
Merchandise
Merchandise
Design
Design
Design
Set 1
Context
Context
TASA's graphic designers are tasked with creating yearly merchandise for the organization, to be sold to general body members. This is the first of 2 designs the executive board approved for the year's set. I drew the cat, cap, and character on Adobe Illustrator and completed the design on Photoshop.
TASA's graphic designers are tasked with creating yearly merchandise for the organization, to be sold to general body members. This is the first of 2 designs the executive board approved for the year's set. I drew the cat, cap, and character on Adobe Illustrator and completed the design on Photoshop.
Theme
Theme
Edgy, metallic: Chosen for the rise in popularity of streetwear, especially in the Asian-American young adult population.
Achromatic Color Scheme: Fits theme and reduced the production costs.
Edgy, metallic: Chosen for the rise in popularity of streetwear, especially in the Asian-American young adult population.
Achromatic Color Scheme: Fits theme and reduced the production costs.
Features
Features
Organization introduction in Taiwanese and English
QR code scanning to official website
Baseball player: Taiwan's national sport
Bear helmet: Taiwan's national animal (Formosan black bear)
Motorcycle: one of the most notable forms of transport in Taiwan
Organization introduction in Taiwanese and English
QR code scanning to official website
Baseball player: Taiwan's national sport
Bear helmet: Taiwan's national animal (Formosan black bear)
Motorcycle: one of the most notable forms of transport in Taiwan
Context
Context
This is the second design approved for the same year's set. The droplet shapes were drawn on Illustrator before being imported into Adobe Dimension, and the final design was completed on Photoshop.
This is the second design approved for the same year's set. The droplet shapes were drawn on Illustrator before being imported into Adobe Dimension, and the final design was completed on Photoshop.
Features
Features
Plum blossom: Taiwan's national flower
Background text translates to "Taiwan-American Student Association" in traditional Chinese
Top left box includes characters that translate to "University of Maryland" in traditional Chinese
Plum blossom: Taiwan's national flower
Background text translates to "Taiwan-American Student Association" in traditional Chinese
Top left box includes characters that translate to "University of Maryland" in traditional Chinese
2024 - 2025
Merchandise
Merchandise
Merchandise
Design
Design
Design
Set 2
Context
Context
Alongside merchandise sold to the general body, TASA's graphic designers are also tasked with creating "uniforms" for board members. That year (2024), Taiwan had just won its first Premier12 baseball championship and first-ever overall senior international baseball title, so it seemed fitting that the year's attire would be baseball jerseys. I created the design using Photoshop and Canva.
Alongside merchandise sold to the general body, TASA's graphic designers are also tasked with creating "uniforms" for board members. That year (2024), Taiwan had just won its first Premier12 baseball championship and first-ever overall senior international baseball title, so it seemed fitting that the year's attire would be baseball jerseys. I created the design using Photoshop and Canva.
Features
Features
Taipei 101: Taiwan's most iconic landmark
Formosan black bear: Taiwan's national animal
Sun from the national flag
Country name in traditional chinese
Boba drink, a beloved treat originating from Taiwan
Texts are short summaries of the organization and the country itself
Customized for each board member, worn at the year's biggest events
Taipei 101: Taiwan's most iconic landmark
Formosan black bear: Taiwan's national animal
Sun from the national flag
Country name in traditional chinese
Boba drink, a beloved treat originating from Taiwan
Texts are short summaries of the organization and the country itself
Customized for each board member, worn at the year's biggest events
2025 - 2026
Merchandise
Merchandise
Merchandise
Design
Design
Design
Set 3
Context
Context
While I was not on TASA's executive board for the '25 - '26 school year, the succeeding graphic designers requested to use my potential design from the previous year as part of their merch set for general body members. I made this design on Canva as a potential sticker or pin and it was repurposed as the front design of the T-shirt they sold.
While I was not on TASA's executive board for the '25 - '26 school year, the succeeding graphic designers requested to use my potential design from the previous year as part of their merch set for general body members. I made this design on Canva as a potential sticker or pin and it was repurposed as the front design of the T-shirt they sold.
Theme
Theme
Oriental: This design was created when brainstorming for the '24 - '25 school year merchandise, with the potential theme being more oriental and nature-focused.
Oriental: This design was created when brainstorming for the '24 - '25 school year merchandise, with the potential theme being more oriental and nature-focused.
Features
Features
Temple pouch: temples are an integral part of Taiwanese culture, often selling these good luck charms
Plum blossom: Taiwan's national flower
Temple pouch: temples are an integral part of Taiwanese culture, often selling these good luck charms
Plum blossom: Taiwan's national flower